It’s never too late to become a runner. You can start from wherever you are – physically, emotionally – and take the first steps to an active lifestyle. No one knows that better than Jeff Galloway, owner of Phidippides in Atlanta, Georgia. Jeff started running in 8th grade, when he was a bit unhealthy and ready for a change. And a change he made – by 1972 he was bound for the Olympics, and in 1973 he decided to turn his passion for coaching, training, and events into a career.
“I wanted to teach others how running turns on the brain for a better attitude, more vitality and personal empowerment—better than any activity studied, “Galloway said. “My fitting method was designed to match the runner with the right shoes based upon function of the foot and shape.”
Galloway’s team aims to enrich the lives of their customers by connecting them with the best products and programs to enhance their fitness routine. And they deliver – the Jeff Galloway Method, for instance, has been used by over a million runners, and is only one of many training opportunities offered by his store.
As though reaching over a million runners wasn’t enough, the folks at Phidippides also go outside the bounds of their store to give back to the community. They have relationships with Black Girls Run, Back on My Feet, Girls on the Run, Black Men Run, and the Atlanta Track Club. They host events with each of these organizations annually and partner with other groups and organizations for individual events throughout the year.
Truly, the folks at this store are committed to reaching every individual at each step in their wellness journey, and any customer looking to live an active lifestyle is welcome inside the doors of Phidippides.
“We're not exclusive to fast runners - or runners in general,” Galloway said. “Anyone from an elite runner to someone who is just looking for a comfortable shoe to wear to their workplace is going to receive the same level of service and respect.”